Across six years, the through-line is Digital Content Management & SEO: Inês works at the intersection of Search, Content, Data, and Project Management. She takes end-to-end ownership of the CMS and editorial workflow, optimizes websites organically for search, and builds the tooling and documentation that makes delivery faster — from SEO foundations at Bring Digital and Azerion, to content ownership at Arkadium, to process and tooling work at Deerns, to multi-brand digital publishing at Informa. The nickname “the octopus,” the text-to-HTML publishing tool, the 220K+ newsletter, and the knowledge bases that preserve team know-how all point the same way: bringing clarity where things feel messy.
The strongest next step is an SEO Content Specialist or Website Content Administrator or Web Content Specialist or Web Producer, CMS Publishing role — already half the job at Informa, and the blend of SEO + CMS + content + workflow that no single past title fully captures. Longer term, the natural growth path leads deeper into SEO and AI, combining organic search with the AI workflows and automation she's already building.
Digital Content Management & SEO professional with 6+ years of experience across SEO, content management, and digital workflows. Skilled in streamlining processes and working effectively with international, cross-functional teams in remote and hybrid setups.