Across six years, the through-line is Digital Content Management & SEO: Inês works at the intersection of Search, Content, Data, and Project Management. She takes end-to-end ownership of the CMS and editorial workflow, optimizes websites organically for search, and builds the tooling and documentation that makes delivery faster — from SEO foundations at Bring Digital and Azerion, to content ownership at Arkadium, to process and tooling work at Deerns, to multi-brand digital publishing at Informa. The nickname “the octopus,” the text-to-HTML publishing tool, the 220K+ newsletter, and the knowledge bases that preserve team know-how all point the same way: bringing clarity where things feel messy.
The strongest next step is an SEO Content Manager or Website Content Administrator or Web Producer, CMS Publishing role — already half the job at Informa, and the blend of SEO + CMS + content + workflow that no single past title fully captures.
Digital Content Management & SEO professional with 6+ years of experience across SEO, content management, and digital workflows. Skilled in streamlining processes and working effectively with international, cross-functional teams in remote and hybrid setups.