I make digital content operations more organized, efficient, sustainable and by improving publishing workflows, connecting people and information, and building better content systems.
Also a fit for: Content Ops Manager, Content Operations Coordinator, Content Automation Specialist, Web Content Administrator, Web Producer
Build the pipeline and automate the repetitive parts
Write living knowledge bases
Write technical documentation
Improve and optimize workflows
Create custom tools to make work more fun
Find operational gaps
Lots of meeting agendas: more clarity, less meeting time
7+ years experiencepublishing, casual gaming, and events
SEO for 30 portals10M+ monthly users, 10 languages
10+internal custom tools built using AI
Experience
May 2024 – present Netherlands, hybrid
Digital Executive, Food & Nutrition
Informa Markets
Manage and edit content for Ingredients Network and Finished Products Nework, Fi Global Insights and Vitafoods Insights, and build their weekly newsletters (220K+ subscribers).
Own content management end to end across two CMSs: landing pages, broken links, client requests, editorial and sponsored content, SEO tagging.
Built a text-to-HTML publishing tool that cut CMS publishing time from minutes to seconds.
Wrote a knowledge base of how-to docs in my first three months; set up an Asana workspace with reusable templates and am building the monday.com setup.
Coordinate sponsored and webinar promotions across 3 websites and newsletters, delivered on time.
Appointed AI champion to bring Informa’s proprietary AI (Elysia) into cross-team workflows.
Oct 2023 – Apr 2024 Netherlands, hybrid
Digital Specialist
Deerns
Led SEO operations across multilingual WordPress sites (6 languages via DeepL) and introduced SEMrush.
Introduced Agile to a MarCom team: set up ClickUp and weekly stand-ups, reducing stress and improving organization.
Wrote 40+ how-to guides and kept a living knowledge base.
Turned data from Google Analytics, Search Console, Hotjar, LinkedIn and Meltwater into executive reports; helped restructure the intranet.
Dec 2022 – Sep 2023 Portugal, remote
Content Administrator
Arkadium
Owned the content, web promotions and game updates calendar; known as “the octopus” for coordinating across teams.
Managed content A to Z in the CMS (Strapi): game releases, QA, campaigns, bug fixes and client tickets.
Worked with developers on new CMS features for faster delivery, and fixed content and admin bugs independently.
Wrote technical documentation, recorded Loom training videos and onboarded a new content manager.
Part of a team named among Portugal’s Top 20 Happiest Companies 2023 (Happiness Works).
Nov 2022 – Aug 2023 Freelance
Indie game marketing and freelance writing
Island Bender Games · Upwork
Island Bender: set up the Discord, wrote and localized the Steam page (PT-BR, ES), built the website with SEO, and planned blog content. Finalist at BIG Festival 2023.
Upwork: articles in English and Brazilian Portuguese, SEO advice and mobile app testing.
May – Jul 2022 Netherlands, remote
Junior SEO Content Manager
Savings United
Created, wrote, optimized and managed 70+ coupon landing pages, and led a freelancer team for quality and on-time delivery.
Jun 2020 – Apr 2022 Netherlands, remote
Junior SEO Specialist, then Content Marketing Specialist
Azerion
Owned SEO for 30 portals serving 10M+ monthly users, with multilingual keyword research across 30 domains and 10+ languages.
Created and optimized hundreds of game landing pages, working daily with a copywriting team.
Grew Facebook page reach by 196K year over year on an 8M-follower page.
Ran the content and web promotions calendar; market research led to portfolio growth in games for girls.
Built SEO reports in Looker and Tableau and set up team processes that improved productivity.
Dec 2019 – Mar 2020 Manchester, UK
Junior SEO Executive
Bring Digital
Supported website migrations, SEO reporting, keyword research and link building at an eCommerce SEO agency.