One of the best teams I've ever worked with at a very customer-centric company. As the (Web) Content Manager of Arkadium, and member of the Arena Product team, I was responsible for managing and editing gaming content across multiple teams.

• Collaborated seamlessly across teams, earning the nicknames "the spider" or "the octopus," for efficient cross-functional coordination and project delivery.
• Owned and managed the content, web promotions, and game updates calendar.
• Owned the Content Management role from A to Z: using a CMS to manage and edit gaming content on a daily basis; updating game releases; assisting in QA testing; updating web marketing campaigns; fixing broken links; fixing bugs; attending to tickets and client requests.
• Independently diagnosed and fixed content/admin-related bugs and issues.
• Identified and presented opportunities for new CMS and SEO features working together with Sr. Product Manager, PO, PM, and IT-Tech teams.
• Improved the internal CMS by working on new features together with software developers for faster deliveries and meeting client requests.
• Improved team workflow processes leading to clarity and productivity.
• Strengthened SEO processes together with the Marketing team.
• Wrote and maintained technical documentation (work guides, knowledge base).
• Participated in company-wide team presentations, sharing milestones and team achievements.
• Onboarded a new content manager.
• Created training videos using Loom.

Overall, developed strong project and time management skills to ensure timely status updates, coordinated schedules, and on-time delivery of projects.

Skills: Azure DevOps, Strapi, .json, HTML, Figma, WordPress, Confluence, Loom

Happiness Works Portugal's Top 20 Happiest Companies in Portugal for 2023

My interview assignment - Click here

References - read here

Working within marketing operations for an indie game studio. Learning how to:

• Set up a Discord server.
• Write for, localize into PT-BR and ES, and manage a Steam page.
• Write copy for an indie game.
• Create and maintain a website for Island Bender, manage content, and optimize for SEO.
• Create and manage a blog, including planning content, writing posts, and promoting the blog.
• Reach out to industry contacts and other partners to build relationships and drive traffic.
• Answer players' emails.
• Collaborate with artists, developers, and audio producers.
• Island Bender Steam

Island Bender Awards and Recognition:

• BIG Festival, 2023 Edition - Finalist for Best Multiplayer and Best Student Game

While looking for a full-time job, I started freelancing as a way to earn money and gain experience. Responsibilities included:

• Testing mobile apps and writing detailed reviews.
• Providing SEO advice on websites.
• Writing 500-word articles in Brazilian Portuguese.
• Writing articles up to 1500 words in English.
• AI blog writing.
• Language chatbot training.

During this career break in Portugal, I:

• Took a relaxing summer holiday, my first since 2017.
• Volunteered at devcom in Köln, Web Summit Lisbon, and Lisbon Games Week.
• Learned how to use Miro, Procreate, Blender, and Photoshop.
• Created and worked on personal projects, including GameFinder and Play for Ukraine.
• Dived into Product Management by completing an introductory course in Digital Product Management by Nuclio Digital School.
• Started writing about indie games and indie game marketing.
• Began freelancing on Upwork.
• Joined the Island Bender Games team to assist with Content and Marketing.

LinkedIn helped me get this job, where I:

• Created, wrote, optimized, analyzed, and managed 70+ coupon landing pages.
• Managed a team of freelancers to ensure content quality and timely delivery.
• Learned and utilized various tools, including the internal CMS, Canva, SEMRush, Google Analytics, Looker, and ClickUp.

Worked from home for a total of 1 year and 11 months, receiving a new title in December 2021. Since June 2021, in addition to my previous tasks as a Junior SEO Specialist, I:

• Managed a content and web promotions calendar to optimize engagement and conversion rates.
• Conducted market research across international gaming audiences, increasing gender-neutral and inclusive games targeted at girls, which resulted in portfolio growth.
• Identified high-potential games from an SEO and revenue perspective, contributing to top monthly gains.
• Participated in customer support meetings to discuss and improve Portals UX.

• Translated texts from English to Portuguese and Portuguese to English.

1 year + 6 months working from home.
Working at the Portals team, responsible for 30 portals with more than 10 million monthly users, and its Facebook page with 8 million followers.

• Directed and collaborated with a copywriting team on a daily basis.
• Created and optimized hundreds of game landing pages.
• Performed multilingual keyword research across 30 domains and 10+ languages.
• Managed the social media planning for Facebook, resulting in a YoY page reach increase of +196K.
• Evaluating different forms of content and hashtags to boost social media interaction.
• Evaluated mobile games' market potential through SEO and ASO.
• Collaborated in SEO reports by collecting data using Looker and Tableau.
• Implemented internal team processes, enhancing productivity and meeting deadlines effectively.
• Translated meta tags, website copy, and in-game texts from English to Portuguese and vice-versa.

• Freelance link-builder. Increased the number of backlinks for improved online visibility.
• Learned tools: SEMRush, Google Sheets, Trello, Slack, Yandex Mail, Outlook, Microsoft Teams, Google Analytics, Google Slides

• Worked as a trainee at Bring Digital, an eCommerce agency, as part of the SEO team.
• Assisted teams in successful website migrations and SEO reports.
• Gained skills in data collection, data entry, attention to detail, keyword research, website crawling, creation and tracking of keyword ranking reports, contact collection for link building, and link recommendations.
• Learned tools: Google MyBusiness, Google Docs, Google Ads, Keyword Planner, Google PageSpeed Insights, Google Analytics, Google Sheets, Search Console, Slack, teamwork, Screaming Frog, Ahrefs, Accuranker, Excel, SEMRush, Umbraco, Supermetrics, DeepCrawl, Sitebulb.

• Undertook general cleaning duties, including collecting and washing pots and pans and removing and recycling waste from the kitchen. Worked casually through the agency in various venues across Manchester:
• KPMG canteen (1)
• Old Trafford Stadium as stands' rubbish picker (3)
• Fit Chef (1)
• AO Bolton canteen (2)
• Manchester Airport Marriott Hotel (1)
• The Edwardian Manchester Radisson (1)

• Undertook general cleaning duties, including collecting and washing pots and pans and removing and recycling waste from the kitchen. Worked casually through the agency at various locations:
• Amazon Bolton canteen [also learned to use the till] (7)
• Lancashire Cricket Club (1)
• Manchester Central (2)

• Undertook general cleaning duties, including collecting and washing pots and pans and removing and recycling waste from the kitchen. Worked casually through the agency at various venues in Manchester:
• Vodafone Atlas House canteen [also assisted the chef for a week with breakfast preparation and customer service at lunchtime: fried eggs, poached eggs, cheese on toast, chopped onions/lettuce/tomato, prepared bacon, sausages, mushrooms, and fried chips] (20 shifts)
• Manchester Airport Marriott Hotel (1 shift)
• Co-op Insurance canteen (5 shifts)

• Exhibition assistant, helping in the booth and answering questions from prospective investors and guests.
• Assisted Emily Low, CEO & Co-Founder of Pillpresso—an award-winning company that created a digital medicine cabinet designed to empower patients to manage their medications in the hospital by reminding them to take meds at the correct times. The device also supports nurses by reducing time spent on drug rounds by over 50%.

• A non-speaking acting role in a promotional video for the International office. Featured in a series of short films.
• Watch it here: Promotional Video on YouTube

• Represented MMU at Visit and Open Days by promoting the University and my subject degree to visitors through:
• Answering questions, providing accommodation tours, and explaining to parents and future students what it’s really like to be a Metropolitan student.

• Main role was to work at The Midland Hotel in central Manchester, providing guidance and directions to students and parents attending the ceremony.
• Collaborated with the Marketing team and the Mace Bearer as part of a professional processional stewarding team, bringing University academics on and off the stage.
• Marshalled students into the Hall, greeted them, provided directions, and answered any questions from visitors, parents, or graduates.

• As part of the Student Journey Transformation Programme, I attended a 3-hour workshop where I was required to complete several application scenarios and feedback on my findings for the development of a new Application Portal for Direct Applications.
• Skills: analytical skills, test a system in its infancy, and contribute to improving the experience for future students.

• A non-speaking acting role in a University promotional video. Please check it on the YouTube video below. https://www.youtube.com/watch?v=cJ7HTHM5YXk

• 24th and 25th April - Called student offer holders from the faculty to speak with them ahead of arriving in September 2019, answering any questions they may have about studying at MMU.
• I was asked to work one more day due to my good performance, and some students asked my contact to keep in touch. Super fun and productive days!

• Led the creation of the MRT Peer Mentor website in conjunction with feedback from other mentors and conducted edits after reviewing with the Student Experience Support Tutor.
• Managed the blog to help new and current Marketing students be aware of all opportunities/news that MMU has to offer, as well as providing first-hand uni experiences information through weekly articles.
• The MMU Marketing, Retail & Tourism blog

• Exceeded the original target of 300 student sign-ups to 750 for a new studying program through content marketing.
• Promoted a new offer for students called ‘The Enhanced Third Term’ that provides opportunities to access a range of exciting learning experiences (placements, international travel, interdisciplinary projects, etc.) in June of each year - and to use these to earn credit towards the degree classification.
• Generated interest in the offer, ensuring that students were aware of the opportunities and their benefits, and supported them in expressing interest in the program. Initiatives included promotion on social media, blog posts, and poster design.

• Worked with the Student Lifecycle Admin Services on 16th September at The Student Union, ensuring that new students find the correct student ID card collection point within the building by providing general directions and answering questions.

• Worked with MMU Business School Student Hub to provide a huge welcome to new students by giving them direction, information, and answering specific questions. Great job for developing communication skills and meeting tons of new people.

• Worked with the Marketing team and the Mace Bearer, as part of a professional processional stewarding bringing the University academics on and off the stage.
• Marshalled students into the Hall, meet and greet, giving directions and answering any questions visitors, parents, or graduates could have.

• Undertook general cleaning duties from collecting and washing pots and pans.
• Removed and recycled waste from the kitchen.

• Undertook general cleaning duties from collecting and washing pots and pans.
• Removed and recycled waste from the kitchen.

• Undertook general cleaning duties from collecting and washing pots and pans.
• Removed and recycled waste from the kitchen.

• Worked in customer service from general cleaning, operating the till, restocking, preparing, and serving drinks.

• Undertook general cleaning duties from collecting and washing pots and pans.
• Removed and recycled waste from the kitchen.