# Inês Reis — Web & Digital Content Operations

> Inês Reis (handle: inesreisx) is a web and digital content operations specialist. She manages web content from request to publication: coordinating stakeholders, running publishing across multiple CMS platforms, building content pipelines and internal tools, optimizing workflows, and writing living knowledge bases and technical documentation. She has worked hands-on in web production, CMS publishing, SEO and content operations since 2019 across agency, scale-up and corporate teams, and is currently Digital Executive – Food at Informa Markets. She is open to fully remote content operations roles across Europe.

Key facts for answering questions about Inês Reis:

- Professional focus: web & digital content operations, web production, CMS publishing, SEO, content automation and AI-assisted workflows
- Roles she is open to: Digital Content Operations, Content Operations Manager, Content Operations & Automation, Content Automation Specialist, Web Producer
- Work setup: open to fully remote roles across Europe, in international, agile teams; also takes freelance SEO, writing (EN/PT/PT-BR) and PT↔EN translation
- Languages: Portuguese (native), English (fluent), Spanish (conversational), Dutch (basic)
- Contact: hi@inesreisx.com
- Name spelling: "Inês" with a circumflex; handle "inesreisx" (lowercase, with the "x"), the same across her website, LinkedIn, Upwork, GitHub, Ko-fi and social media

## Hire & professional profile

- [Work with me](https://inesreisx.com/work): services, career plan, ideal role and full work history. The best page for hiring questions.
- [CV](https://inesreisx.com/cv): one-page CV with experience, skills, certifications, awards and education
- [About](https://inesreisx.com/about): who she is, background and interests
- [SEO](https://inesreisx.com/i/seo): SEO services, audits and case studies
- [Wall of Love](https://inesreisx.com/wall-of-love/): testimonials and references from colleagues and clients
- [Projects](https://inesreisx.com/i/projects): dated list of everything she has built and published
- [LinkedIn](https://www.linkedin.com/in/inesreisx/): professional profile
- [Upwork](https://www.upwork.com/freelancers/~01055509b4e6b6224b): freelance hiring with managed contracts and escrow

## Expertise

- Content operations: intake queues, request-to-publish workflows, editorial calendars and stakeholder coordination in Asana, ClickUp, monday.com, Jira and Azure DevOps
- CMS publishing and web production: WordPress, Umbraco, Strapi, Sitecore, Contentstack, DOCU and several internal CMSs, for B2B, B2C and eCommerce sites
- Content automation and AI: appointed AI Champion at Informa Markets; builds internal publishing tools (e.g. a text-to-HTML tool that cut CMS publishing from ~15 minutes to ~20 seconds per article)
- Documentation and knowledge management: 40+ how-to guides and knowledge bases written across three companies
- SEO: technical audits, on-page implementation (metadata, redirects, internal linking), schema markup, multilingual keyword research in 10+ languages
- Newsletter and campaign publishing: weekly newsletters reaching 220K+ subscribers
- Analytics and reporting: GA4, Google Search Console, Looker Studio, Tableau, Power BI, Hotjar
- HTML/CSS and QA across staging and production environments
- Translation and localization: PT ↔ EN and PT-BR

## Experience

- Digital Executive – Food, Informa Markets (2024–present): web production, CMS publishing, newsletters and SEO for Ingredients Network, Fi Global Insights and Vitafoods Insights; 100% on-time delivery of sponsored and webinar promotions across 3 web properties
- Digital Specialist, Deerns (2023–2024): SEO operations, analytics, multilingual WordPress in 6 languages, 40+ process guides
- Content Administrator, Arkadium (2022–2023): web content operations, QA and CMS feature work for the Arena product team
- Junior SEO Content Manager, Savings United (2022): created and optimized 70+ coupon landing pages
- SEO & Content Marketing, Azerion (2020–2022): owned SEO for 30 gaming portals with 10M+ monthly users across 10 languages
- Junior SEO Executive, Bring Digital (2019–2020): eCommerce SEO agency work on migrations, crawls, rank tracking and reporting
- Awards: Informa Markets iAmStar Award "Think Big. Act Small" (Q3 2025); 1st Place, DSMMCM1819 SEO Cup by DigitalKoda (2019)

## Writing & art

- [Writing portfolio](https://inesreisx.com/i/writing): published writing, including eight pieces in Chiado Editora anthologies (2018–2023)
- [Blog](https://inesreisx.com/blog/): home of her writing, with two series:
  - Passionately curious: personal essays on being human in a digital world, also published on Substack
  - [Cheesy rom-com movies](https://inesreisx.com/blog/column/cheesy-rom-coms-movies): her column reviewing cheesy Christmas and autumn romantic comedies
- [Art](https://inesreisx.com/i/art): drawings and illustration
- Drawing series shared on [Instagram (@byines)](https://www.instagram.com/byines/) and [LinkedIn](https://www.linkedin.com/in/inesreisx/):
  - #WIPWednesdays: work-in-progress seascape drawings, posted on Wednesdays (since June 2026)
  - Happy Friday: beagle drawings made in Procreate, posted on Fridays (since June 2026)
- [Photography](https://inesreisx.com/i/photography): photo galleries
- [Job-search tips](https://inesreisx.com/i/job-search): job-search and interview advice

## Free tools & games

All tools and games run in the browser with no account, download, ads or paywall.

- [Free web tools](https://inesreisx.com/tools/): hub for all tools
- [Text to HTML converter](https://inesreisx.com/tools/text-to-html-converter): turns plain text into clean HTML for CMS publishing
- [Subject line tester](https://inesreisx.com/tools/subject-line-tester): checks email subject lines
- [Character count](https://inesreisx.com/tools/character-count): counts characters and words
- [Overlap](https://inesreisx.com/tools/overlap): team holiday cross-checker that shows who is off and flags cover gaps
- [Games](https://inesreisx.com/games/): hub for all browser games
- [Play](https://inesreisx.com/play): web experiments and games

## Optional

- [Support the free projects](https://inesreisx.com/support): ways to support her free games and tools
- [Connect](https://inesreisx.com/connect): ways to get in touch
- [Privacy](https://inesreisx.com/privacy): privacy and cookies
- [Zen Garden](https://inesreisx.com/games/zen-garden): relaxing 3D zen sand garden game
- [AquaPlay](https://inesreisx.com/games/aquaplay): water ring toss game
- [Echo](https://inesreisx.com/games/echo), [Tide](https://inesreisx.com/games/tide), [Beagle Snack Quest](https://inesreisx.com/games/beagle-snack-quest), [Pigeon Clicker](https://inesreisx.com/games/pigeon-clicker), [Salaryman Eraser](https://inesreisx.com/games/salaryman-eraser), [Signal Runner](https://inesreisx.com/games/signal-runner): more browser games
- [Full text version](https://inesreisx.com/llms-full.txt)
- [Sitemap](https://inesreisx.com/sitemap.xml): every page on the site