My goal is to work towards holistic product solutions bringing users joy while creating long-term business value.

🏆 Awards and Recognitions

DigitalKoda - 1st Place Winner of the DSMMCM1819 SEO CUP (May 2019). Read more here.

⚙️ Tools I'm familiar with (SEO, Content, IT, Team management)

Word, WordPress, Blogger, Notion, Strapi, Umbraco, Sitecore, internal CMS’s, Discord, Facebook Business Manager, Screaming Frog, Excel, Google Sheets, Ahrefs, SEMRush, Accuranker, Supermetrics, Slack, Teamwork, ClickUp, Microsoft Teams, Sitebulb, DeepCrawl, Excel, Google Suite, Google Keyword Planner (Ads), Google Trends, Looker, Tableau, Headerlift, Canva, Google Webmaster Tools (Google Search Console, Google Analytics), GitHub, HTML5, CSS, Jira, Confluence, Azure DevOps, Microsoft Azure Explorer, .json, copy.AI,...

Humble Beginnings

"When I grow up I want to wear a gabardine and be able to support myself." When younger, independency and wearing a gabardine was my definition of what a successful person was in what it seemed to be still a far far away future. Time flew by and decades later, I've become independent, but I should tell my younger self, I ended up not enjoying gabardines as much.

I come from a low/middle class family. My mother was the first in the family to obtain an university degree, my grandfather worked in the merchant marine, and my grandmother still had more than one job after she retired. Hard work and dreams have always been present throughout life. My sister has also worked throughout her bachelor and master studies.

At age 9, I started selling small handmade clay decorations and scoobies strings to my friends at school and at church. 18 euros was my biggest gain! And I remember being extremely happy.

"If you can dream it, you can do it".

For the years to follow after the 2008 crisis, finances became tighter. When the time to apply for uni arrived, I didn't know exactly what to do nor who “I wanted to be”. I tried Management and Accounting but didn’t enjoyed nor performed well. Alongside, job search in Portugal for someone without qualifications was (and unfortunately still is) tough.

In 2016, I got the opportunity to moved to the UK, and enrolled in Marketing Management under a student finance loan.

In August 2017 at age 20, I started working as a Kitchen Porter at different venues, and as a Student Ambassador at uni in Manchester, UK. Although the dishwasher roles were tough and I didn’t have holidays nor weekends for almost two years, I loved both of these experiences, mainly because I met a lot of hardworking people from many different backgrounds, and learned many lessons.

By December 2019, I had finished uni, left the kitchens, and got my first Junior role in SEO at an eCommerce agency in Bolton, UK. I was then laid off in March 2020 during the pandemic.

I went back to Portugal and spent a couple of months applying for jobs. I also had my first experience as a freelancer link-builder working from my laptop. And I got this domain!

By June 2020, I got a job as a Junior SEO Specialist and moved countries again, now to Amsterdam, The Netherlands. After one year there and reflecting back on my previous different experiences, I realized this: “Life’s too short to not follow your dreams” After two years and even being promoted to Content Marketing Specialist, I quit in April 2022 and went on to look for something different. I quickly got a role as a Junior SEO Content Manager in May, but it wasn’t a match and left in July.

By August, I decided to let myself relax to re-orientate my life, my goals, to cultivate myself more, to be with my family. I hadn’t been to the beach for the past two years, nor really had a summer holiday since 2017.

It’s ok not to have one true calling

One of the best email feedbacks I’ve ever received from a job application, came from the US: “Focus on making sure that you get your narrative crystal clear.”

I have dreamed of being a doctor, a scientist, an architect, a writer, a journalist, or just a woman working in an office doing any office work. Although I enjoy learning about Sciences and Arts in my spare time, these areas never sparked anything professionally-driven in me. I remember coming across a leaflet on a 12th grade job fair about Product Design and keep reading about it. I still remember it because it makes sense for me now. For more than 20 years I have been “forcing” myself to get on the “right path” because I like to learn and do a bit of everything. But, is there really a “right path”? Nope.

When I came across the term “multipotentialite” it just hit me. I don’t have nor feel (until now at least) to have one true calling, and that’s totally fine.

Yet, I did notice a pattern across all my journey and projects and works so far: I truly love to create. Create to solve problems. Create for people. Create to get feedback. Create to make whatever it is, to come to life and grow. Create great things together with great people!

YOLO, do what makes you happy

Super clichê but true. You’re not coming back to this life ever again (maybe in another form for the believers like me), so why not trying to live your best life and doing what makes you happy? “That only happens to others”, “I keep trying but nothing happens” are total excuses (what are the others doing that you aren’t? Are you truly trying or just saying you are?). And as my mother says: “Don’t you dare saying I can’t”. Saying that, immediately builds a mental barrier.

If there’s one quote I could reference it as my favorite, it is: “If you can dream it, you can do it”.

My honest thoughts on career and future plans

📌 As of 2022, my future 5-year-plan career goals are:
Work towards Content Specialist, Content Strategist or Head of Content
After I'm 35, to work 4 days a week (or one day per week on a side project)
Professional fluency in Dutch
💪 Things I love about work
Work - I love working!
People - I love international environments
👉 Things to keep working on throughout my career
Communication: make it clearer, concise, tailored to stakeholders
Never assume, always ask
🤩 Things I love about a job
Day off on your birthday
Hybrid or remote
Training budget to be used
Good vibes company culture
An agile environment
😔 Things that demotivate me
Empty promises
No promotion salary increase
No company culture
Too much corporate talk
Low employee retention
Exploiting users
An unsupportive manager
⚠️ Lessons I have learned at work:
Make sure to understand your contract, know exactly what your duties and rights are
DO NOT WORK WITHOUT A CONTRACT. Because in the end if it’s not written, it does not exist and no one will care about it besides yourself
Be kind to people. Everyone has their own story and is going through something
Be honest and transparent. If you’re the best match for the role, just go for it, if you aren’t, don’t be afraid to say it, and go on looking for a new adventure*
Keep working and saving, to have money for at least the next 6 months in case you become unemployed - bills won’t magically disappear
Avoid stagnation. Life’s too short, thrive for a new learning every day
Don’t be afraid to fail or make mistakes - it’s the best way to learn
Something a manager once said: Learn from others’ mistakes - so you can avoid them for yourself
Stick to your values as long as you can, prove them wrong
There’s no perfect job - learn to look at the bright side
Don’t get yourself involved with drama, nor talk behind someone’s back - if your co-workers are doing this, they’re also doing it with you. Aka a red flag
Don’t overwork yourself and enjoy your breaks - I’m still working on this. As someone once said to me: “You’re working hard, don’t overwork yourself, take a break, you’ll still get your dollars at the end of the day”
Be grateful to be working! Someone out there right now is wishing to be in your shoes